I am pretty sure you may have come across a number of outstanding websites without even knowing that WordPress powers them. Some of the biggest names that use WordPress for their online dominance include the likes of BBC America, Microsoft News Center, MTV News, Sony Music, and The New Yorker, to name a few.
What started as an open-source content management system back in 2003 now has over ten million websites under its name as of May 2023. WordPress is very much a force to be reckoned with.
According to a recent study by Kinsta, WordPress enjoyed a 60.8% market share in the CMS market back in 2022 and powered over 14.7% of the world’s top websites. There are over 500+ sites being built every day using WordPress, not to mention that it offers 55,000+ plugins.
Moreover, some 17 blogs are published on WordPress every second and around 37 million global searches are made in just a month’s time. In fact, WordPress activity data shows that over 409 million people are viewing over 20 billion pages.
In light of this information, let’s take a quick look at some of the most viable ways to improve your WordPress site’s performance.
● AI and ML Applications
With AI (artificial intelligence) and ML (machine learning) technology making breakthroughs across various industries, it seemed only natural that the WordPress community followed suit. Today we have several AI and ML plugins for WordPress sites that can boost your performance.
- Akismet – this plugin protects your WordPress website from malicious programs and spambots.
- Jetpack – an all-in-one solution for web security as well as performance optimization management and visitor monitoring.
- MyCurator Content Curation – find the right articles for your topics, and unlock markets with content marketing
- SpeechKit – voice tool where text can be converted into audio with over 200+ realistic voices in 28 languages.
- Wordfence Security – firewall as a malware scanner created to protect websites from getting hacked.
● Blogging and Guest Posting – SEO crux
The more you blog, the more chances you have to insert internal links. It is like spewing your own web. As time goes by, you have set a large enough trap to suck the juice of crawling bots. Then you are ready to dine in your private jet, flying wherever duty calls you because you’re the boss!
However, that is just the tip of the iceberg because you need to master keyword research just like crowdwriter.com did, along with website content optimization. Because nothing sells like the king, naked jaywalking in the street, as the value of content only lies in how it is being sold, gold or ashes, the choice is yours! You just need to pick topics that are trending in the market, international and local. Both are included for the bigger picture.
● Content Delivery Network (CDN)
CDN is a distributed platform of servers. It minimizes the delays in loading web page content. CDN reduces the physical distance between the server and the user. Hence, you are helping users worldwide with high-quality media according to their interests and hobbies. Just make sure that the content is optimized for faster loading without any loss in quality. Charge as much as you want. Best CDNs include the likes of:
- com –
- Google Cloud CDN
- KeyCDN
- Imperva Cloud Application Security
- Microsoft Azure CDN
● Homepage Optimization and Landing Pages
Optimizing your content can help you get greater recognition on the internet and support SEO efforts. This will make search engine crawlers easily locate and index you. Just imagine how much you would profit if you optimized your homepage for search engines. Here are some tips:
- Keyword Research and Keyword Implementation to be Spot On Target
- Try writing precise and concise content so that it becomes more structured.
- Structured content help generate rich snippets.
- Don’t forget local SEO with NAP (name, address, and phone number) is important.
- Deploy image SEO for faster loading.
- Optimize the use of CTAs, improve navigation, and aim for personalized experiences.
- Lastly, deploy marketing strategies to generate more link juice. (go social!)
● Include a Customer Review Page
Here you have two choices. You can also have customer reviews posted on your website or opt to generate reviews outside of your domain. If you choose to post customer reviews on your website, it will generate credibility of business for you in the long run.
You will build trust with time. On the other hand, here are some customer review websites that you can use to generate publicity according to your niche market. Not to mention that reviews are always supportive regardless of wherever they are generated.
- Amazon Customer Reviews
- Angie’s List
- Consumer Affairs
- ConsumerReports
- Choice
- Trustpilot
- TestFreaks
- TripAdvisor
- Which?
- Yelp
● Optimize Videos for Your Venture
Videos are the most demanded media in the world right now, and adding videos to your website or running them separately through a social media platform can make your business more visible. Best video optimization tools include Canva, Camtasia, DrumUp, and vidIQ, to name a few.
To optimize the use of your video further, all you need to do is the following:
- Target tutorials, how-tos, and informational videos that solve the pain points of your customers.
- Always brand your videos rigorously and keep them protected with logos and trademarks.
- The inclusion of CTAs has to be properly timed, taking the audience’s interest in mind.
- Just like content magnets, create videos that become your most prized asset.
- Distribute your video on different platforms intact with anchor text/link.
- Keyword research and implementation take place in the description, title, and almost anywhere you can adjust them.
● Plugins that are Worthy
There are several plugins that you can use to boost your WordPress site. Here are a few of them to pique your interest:
- W3 Total Cache – leveraging CDN integration, the highly demanded plugin enhances website performance by reducing page load times.
- WP-Optimize – improves server response time by reducing redirects. WP-Optimize uses a CDN for lightning-fast speeds for visitors from different geographical regions.
- WP Rocket – a caching plugin that optimizes the speedy performance of your WordPress site. It offers immediate results with just a 3 minutes setup and a 1-year warranty with support.
- WP Super Minify – minifies and caches HTML, inline CSS, and JavaScript files. With a user-friendly Installation and download, WP Super Minify uses a Minify PHP Framework.
● Remove Tiresome Add-Ons
It is always best to make sure that you are not running programs that are slowing you down. You need to check and keep an eye out for some plugins, such as page builders. An example can be taken from Elementor and other programs that run scans on your website. Slow and poor-quality of hosting services can also be a cause for your website to be slow. Pupils already use devices with ad-blocking software installed.
● Support and Customer Service
The more responsive your website is, the better for you. This means you can listen and respond to queries at the same time. An AI-infused chatbot is a good investment as it gathers data nonstop and delivers 24/7 customer support and services. Young learners know that in numbers, there is strength.
● Themes that Make Your Websites Faster
You know, the way you dress is also important because it portrays a certain amount of self-confidence in you, a dignity that is sparkling that is rarely seen. Likewise, there are also themes for WordPress sites available that naturally boost loading times, such as Blocksy, GeneratePress, MagXP, SociallyViral, & Writee.
● Update OS and All Programs
Keeping yourself up to date is an obligation without which you are vulnerable to attacks of the latest kinds. Hence on the safe side, consider forming a habit of making your OS and operating software stronger with time. And play it safe with cybersecurity protections all the time, helping you save yourself from malicious attacks.
While Summing Up…
WordPress sites are imbued with ease-of-use features and allow you to manage your company’s site from almost any smart computing device. In all honesty, search engines naturally love WordPress sites due to their inherent design and background infrastructure already tailored to be search engine friendly.
I hope this post was able to offer you meaningful insights as to how you can easily boost the performance of your WordPress website. With 100% customizable features, you already have a tremendous amount of control over your site. All you need to do is exercise your power in the right direction to suit your motives. That’s it for now. Cheers, and all the best for your future endeavors!
